BARCELONA TV

Strategy, Naming and global Corporate Identity | 2005
Public Television in Barcelona began in 1995, with a marked innovative character that didn't really manage to establish itself. 10 years later, a new management team was put in charge of relaunching it, and developing a new model for television. The challenge consisted of making the transformation from being almost marginal to being a main reference point for television in Barcelona. After a thorough strategic analysis, the conclusion was that Btv would be the emblematic station of the city, and so a brand concept was defined: The Television station for the people of Barcelona.
The project contemplated an integral program of corporate visual identity with the aim of creating a personal, characteristic and distinctive style for the brand in all of its manifestations. New brand, new name, new position and new elements of visual identity (on-screen logos, channel and program identifiers, program previews, advertising spots) were just part of an ambitious project of reinventing what public television in Barcelona was and what it wanted to represent.