SUMMA is the founding partner of the Brand Center in Spain, with headquarters in ESADE and correspondence with other Centers in Columbia University, Munich and Yonsei.

The Brand Center is an initiative concerned with the varied and strategic reality of Branding. Its mission is the contemplation, research, exchange and creation of  knowledge surrounding brands and management.

It is an open platform and meeting point for professionals, companies and the academic world with a philosophy of sharing and exchanging ideas and experiences.

The Fundación de Estudios Financieros (FEF) and SUMMA have initiated the first demoscopic study on brands and their contributive value in IBEX 35 companies.

The study confirms the importance that brands and the correct management of them have gained in these companies: 65% of IBEX 35 companies state that the brand is one of the main intangible assets in the creation of wealth. 76% of the companies surveyed believe that the importance of  brand management is on the rise.

(Photo: Conrad Llorens, Directing Manager of SUMMA, with Aldo Olcese, President of the Fundación de Estudios Financieros, presenting the study at the Madrid Stock Exchange, 25.05.05).

Since its beginning, SUMMA has been committed to the pedagogy of Branding and Corporate Design. Its directors are guest and resident professors at the Design schools EINA and ELISAVA and the Business school ESADE.

Likewise, the directors of SUMMA are regularly invited to give conferences in national forums such as:

Blurbis (Barcelona 2006), Asociación para el Progreso de la Address (Barcelona 2005), South East Europe Marketing Expo (Athens 2005), Barcelona International Marketing Meeting (BIMM 2004), Hostelco (Barcelona 2004), Recoletos (Madrid 2004), IESE (Madrid 2003), Paneuropean Brand Association (Barcelona 2002), Instituto Tecnológico de Aragón (Zaragoza 2002), Asociación de Directivos de Comunicación (DIRCOM, Madrid 2001), Marketing Club (Barcelona 2001), Barcelona Activa (Barcelona 2000), Management by Design (Barcelona 1999), Simposio Internacional de Mercadotecnia (Bogotá 1996), Feria de la Franquicia (Valencia 1995), Programa Internacional de Diseño (Seoul 1995).

In this way, they carry out the intense task of spreading information through their collaborations with specialized magazines and communications media related to the business world.