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"THERE'S TALENT IN SPAIN, BUT IT'S DIFFICULT TO MAKE PROFITABLE" |
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SUMMA RECEIVES DESIGN NATIONAL AWARD 08
Público 5th, May, 2009 |
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EVERYTHING FOR THE BRAND |
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Interview realized for National Design Prize Award 08.
La Vanguardia 2nd May, 2009 |
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SUMMA, WINNER OF NATIONAL DESIGN AWARD, 2008 |
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For good and for evil, the design in Madrid is more crazy
El Periódico de Cataluña February, 2009 |
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New image for RTVE |
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RTVE modernizes
La Vanguardia 8th June, 2008 |
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RTVE modernizes his corporate image |
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Change in RTVE's image
El País 8th June, 2008 |
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LA CAIXA WANTS TO INVEST WITH CRITERION |
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Expansión Thursday, August 1s, 2007 |
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"SUMMA GIVES TO LIFE TO THE MARK CRITERIA" |
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El Economista Friday, July 20th, 2007 |
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"PROFITABILITY AND RISK OF BRANDS WITH CITY NAMES" |
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CINCO DIAS Friday, January 19th, 2007 |
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"EVEN IF YOU HAVE AN OWN-BRAND, GIVE IT A TOUCH OF DISTINCTION" |
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LA GACETA Weekend, December 9th and 10th 2006 |
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BAD TIMES FOR 'MADE IN SPAIN' |
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IV Brand Management Meeting
EXPANSIÓN Wednesday, November 22nd 2006 |
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"THOUGH 'ONLY FOR YOU' BRANDS NO LONGER EXIST, MASS BRANDING IS OVER" |
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LA GACETA Weekend, July 22-23, 206 |
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BRAND CONSTRUCTION, A PATENTED MODEL |
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From the name to the daily management
EXPANSIÓN Wednesday, May 24, 2006 |
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THE BRAND MANAGEMENT AGENCY SUMMA BEGINS INTERNATIONAL EXPANSION |
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Cinco Días March 14, 2006 |
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SUMMA RECEIVES THE CIUTAT DE BARCELONA AWARD |
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The Creation And Design Of Barcelona Television’s New Corporate Identity.
SUMMA February 15, 2006 |
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LLORENS HIGHLIGHTS THE BRAND AS THE MAIN ASSET OF A BUSINESS |
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El Periódico February 10, 2006 |
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SUMMA BETS ON GREECE AND LATIN AMERICA |
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Signs two agreements with international partners
LA VANGUARDIA Monday, October 17, 2005 |
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GRAPHICS TO DRESS-UP A COMPANY |
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EL PERIÓDICO October 2, 2005 |
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BARCELONA SPECIALISTS |
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A new era for Barcelona TV
EL PUNT Friday, September 16, 2005 |
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BRANDS SEARCH FOR THEIR METRIC SYSTEM |
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EXPANSIÓN Thursday, September 13, 2005 |
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IBEX COMPANIES RELY ON THEIR BRANDS TO GROW IN THE STOCK MARKET |
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EXPANSIÓN Thursday, May 26, 2005 |
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BRANDS WITH MUSIC |
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El Periódico Sunday, September 19, 2004 |
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SUMMA HELPS BUSINESSES FIND THEIR OWN IDENTITY |
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Dossier de Màrqueting March 27, 2004 |
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"70% OF A BUSINESS’ VALUE COMES FROM INTANGIBLES, THE MOST IMPORTANT BEING THE BRAND" |
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AVUI Sunday, March 21, 2004 |
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"56% OF EXPERTS BELIEVE THAT BUSINESSES DON’T PAY ENOUGH ATTENTION TO BRAND MANAGEMENT" |
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IPMARK 602 May 16-31, 2003 |
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THE BRAND IS THE MAIN SOURCE OF CREATING VALUE FOR A BUSINESS |
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STAFF EMPRESARIAL ed. 85 year XIII |
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DOWNLOAD 1.1 mb |
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CORPORATE IDENTITY IS A STRATEGIC PROBLEM FOR A COMPANY |
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STAFF EMPRESARIAL ed. 74 year XII |
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DOWNLOAD 1.8 mb |
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