SUMMA

· TESTIMONIAL

barcelona tv

picking pack

andbanc

imagine

almirall

anida

telecinco


	Mr. Ricard Domingo General Director,Barcelona Televisió After almost eleven years at the Vía Laietana studios, Barcelona Televisió moved in July of 2005 to the heart of the new technological and audiovisual center of Barcelona, the “22@” district. This big change was a historical one for television in Barcelona, and with it came the updating of Barcelona Televisió’s brand. The new brand, created by SUMMA, brings a uniqueness to our model for television based on proximity. The letter “B” and the comic book-like speech balloon fuse two fundamental aspects of the spirit of Barcelona Televisió: a deep connection to the city of Barcelona and those who live it (not only those who live in it) and a desire for dialogue among the different voices throughout the city.


	Mr. Javier López-Balcells General Director, Picking Pack “When we took a look at ourselves and became conscious of the need to redefine our brand and image as a reflection of our faithfulness to the changes our business had gone through, we immediately realized that this was a project of utmost importance, for which we needed to choose a highly qualified external team with experience in this field.”


	Mr. Jaume Sabater Rovira General Director, Andbanc “We are convinced that choosing SUMMA was the right decision, as demonstrated by all the projects we collaborated on in the first year. SUMMA understood the essence of what we wanted to express with our new brand perfectly.”


	Mr. Henri Gentis Assistant General Director, Imagine “During the process of creating and launching a brand, you have to put yourself in the hands of professionals in the sector. It is a process that cannot be undertaken totally in-house as an objective vision is needed as well as someone who knows how to extract what is truly important from a project. Without SUMMA’s assistance I am certain that we would not have Imagine.”


	Ms. Yolanda Sanchis Product Manager, Pharmaceutical Division, Almirall “We asked SUMMA to update the packaging of some of the OTC brands in our portfolio and we achieved a powerful design in which the brand is the main focus, while maintaining the color scheme characteristic of the product. With this design, we’ve been able to bring our medications closer to patients as well as facilitating the pharmacist’s task of dispensing the medication now that the brand and our laboratory can be quickly identified.”


	Susana Siguero Director of Marketing and Communications “The brand strategy of a company is key in order to successfully and clearly assert the values that a team represents as well as their activity in the market. The creation of Anida and the consolidation of its sector has been an enormous professional challenge, well worth the effort, especially because now we can proudly say that our dream has become a reality. From the beginning, SUMMA shared the adventure of launching our brand. We’ve been able to count on the support of great professionals who understand the necessity of forming part of the whole, with a relationship based on trust, commitment and involvement between the teams. Thanks to everyone for forming part of Anida’s history.”


	Mirta Drago Director of Communications and Public Relations "SUMMA came to Telecinco exclusively based on its portfolio. There was no previous contact or knowledge. We thought of their creative team for our new corporate identity, “12 meses, 12 causas”, a brand that had been created for use in television but needed a boost to be harnessed for new uses. The logo SUMMA created for us has given us continued satisfaction with its flexibility, moderation and recognition in all our new challenges, including those that we hadn’t even imagined when we began the project. Thus, the number 12, which evokes the image of a classic old-fashioned calendar, is the image of Telecinco’s social responsibility projects on screen, in graphics, and even in merchandising. It is also used in the complete line of annual awards for 12 meses, 12 causas in everything from the set design to actual award itself, which is a representation of the logo."